Harry Potter and the Deathly Hallows "The largest virtual bookshelf in the world"

"Amazon and the webguerillas, had the idea to open up a huge bookshelf on the
Internet. Therefore the user can reserve their "own" Harry Potter book, even
weeks before the official release. "The largest virtual bookshelf in the world" is
filled with 150.000 copies!
Every fan can reserve their "own" Harry Potter copy on the shelf and personalise
it with marks or even pictures. The virtual book will be reserved in the bookshelf,
till the day of delivery. If a book is still free or already reserved, can be detected
by the book binding colors. Of course, the exact position of he book on the shelf
is saved, so every fan can always go back to his "own" Harry Potter."

Agency: webguerillas