Agency: McCann Erickson Athens, Greece
Creative Director: Anna Stilianaki
Copywriter: Eleftheria Petropoulou
Art Director: Yannis Lapatas
Photographer: Apeiron
Labels: Print
Agency: McCann Erickson Athens, Greece
Creative Director: Anna Stilianaki
Copywriter: Eleftheria Petropoulou
Art Director: Yannis Lapatas
Photographer: Apeiron
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THIS IDEA IS STOLEN FROM ''ARCHIVE VOL.4-2006
PAGE 149.
AN OLD WOMAN WEARING A T-SHIRT WITH A MESSAGE ON IT.
I MEAN THE CONCEPT IS INSPIRED BY THIS CONCEPT.
Well, I haven't seen The Archive Vol.4... but rarely u can find authentic ideas in adverting (or graphics)...
... and bottom line is that, if the ad works who cares if it is stolen (or inspired).