Agency: DRAFTFCB NEW YORK USA
Chief Creative Officer: Chris Becker
Executive Creative Directors: Sandy Greenberg, Terri Meyer
Art Director: Jeseok Yi
Copywriter: Claudio Lima
Photographer: William Tran
July 18, 2008
Oreo "Elevator"
Agency: DRAFTFCB NEW YORK USA
Chief Creative Officer: Chris Becker
Executive Creative Directors: Sandy Greenberg, Terri Meyer
Art Director: Jeseok Yi
Copywriter: Claudio Lima
Photographer: William Tran
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5 comments:
That's especially amusing since it looks like it was shot just outside their NY offices (their just above the Manhattan mall).
Creative outdoors set-up!
Thats cool!
I love ads like that one!
Using a glass elevator with a giant faux Oreo cookie attached to it that dunks into a faux glass of milk when the elevator hits the first floor,Oreo has done a nice job creating interest with the use of alternative media.The glass of milk is stationary and the Oreo is on the moving elevator,so that when the elevator reaches the bottom floor,it simulates dunking into the milk.This is really cool.
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rosejenifar
Promoter
I love this! it's effective and it's funny!
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